Instagram Photographers: 5 Ways to Publicize Your Work!
It is increasingly common to see photographers on the Instagram taking advantage of the visibility thrust that this platform can offer.
No wonder: who wants to impact more potential customers and strengthen their own name in this segment has much to gain by publishing content on Instagram, call people to action and like all your posts. That’s why it is great to buy some Instagram likes. You may find all stuff here.
If you want to expose photo work to potential business, Instagram is a great choice. After all, the focus of the network is visual, allowing you to reach many more people who might be interested in good photos.
However, to be able to take advantage of this platform, you need to use it correctly – making a mistake can be very detrimental to your results.
Interested? Keep reading and see 5 tips that Instagram photographers must follow to succeed!
1. Define your style and Plan your content
What is your niche?
Do you photograph weddings, families, children’s parties, parties of 15 years, architecture or companies?
Focusing on your specialty and creating your own style (which can be linked to the type of photo, the predominant colors, the elements you use, the places you like to shoot) is essential to create an efficient feed, potential customers to you.
Instagram photographers can be successful if they spend some of their time planning content that will be published.
It is important to think of the profile as if it were that of a brand in search of advertising. So, create an editorial calendar where you will specify which posts will be published each day.
2. Organize your biography
The biography of the profile should not be overlooked by photographers on Instagram. After all, it is a valuable space to ensure that the interested public can find ways to talk to you if you are interested in work.
Leave it organized and enter the main contact and location information. In fact, use emojis to make it easier to read.
3. Bet on the right hashtags
The secret for content to viralize in Instagram is to use the correct hashtags. So, research what terms could bring more visibility to your posts, having relation to the published photos.
It pays to try different possibilities until you get the best results. Just be careful with excesses, otherwise Instagram may classify your post as spam.
4. Interact with relevant profiles
Social networks are communication tools, so a part of your strategy needs to re-engage with followers and potential customers.
Respond to questions and compliments, as well as post comments on other profile photos relevant to the photography segment. So by expressing yourself more, you will make your profile more seen by potential new followers.
5. Learn from your results
All decisions made by Instagram photographers need to be well validated and controlled, and the best way to do this is to analyze the results obtained.
Only then will you know how your audience is reacting to your posts and can further improve – just correct what went wrong and intensify what went right.
Anyway, content publishing strategies are perfect for photographers on Instagram. As we have seen, this tool can be instrumental in increasing your customer base and strengthening your name in the middle of photography.
To get your approach right, then make sure you follow the steps above and always keep an eye on what’s new in this area!