IGTV and YouTube: check out the differences and similarities between the two platforms
Instagram has launched IGTV, a platform dedicated to longer videos that promises to compete with YouTube.
Although they have a similar proposal, the two services have as many differences as similarities and bring much insight about Instagram.
The main concern is adaptability to create something that delivers what people have chosen to consume effectively.
But what are the real differences between IGTV and YouTube?
Check out the main differences and similarities between the two platforms:
Both IGTV and YouTube have their own Android and iOS apps. The YouTube app is a replica of the desktop version, with all the features available in both versions.
Because Instagram is already a mobile application by nature, you can access IGTV through both Instagram and the feature-specific app. Both offer the same features, whether to watch the published videos or make a publication.
In both services you can upload videos through Desktop. But in IGTV the feed is exclusive to the app, so a video that was sent by the PC can not be seen.
At IGTV, regular users can upload videos of up to 10 minutes. On YouTube, the maximum limit is 15 minutes. Already checked accounts can upload videos of up to 60 minutes of content on IGTV and 12 hours on YouTube.
YouTube offers monetization options, either by displaying ads in the middle of the video that convert to money or by inserting ads into the channel.
IGTV does not have monetization. According to Instagram founder and CEO, Kevin Systrom, there is no rush to set however the possibility has not been ruled out.
YouTube supports both vertical and horizontal format types, and tailors the player according to each video. IGTV only allows vertical videos, with minimum proportions of 4: 5 and maximum of 9:16.
What we learned from Instagram with the launch of IGTV
Nowadays videos in this position are much more consumed. Smartphones are vertical, the images and texts that are consumed are like this.
By creating content that is close to the way people already consume you deliver quality and ease and user.
Who has never shot a video upside down unwittingly and stayed with black bars on the sides? At IGTV this will no longer be a problem.
All in one place
Instagram did not fragment its base in several places with different accesses, created IGTV within the social network itself. In doing so, the company has concentrated efforts and added convenience to the environment where the user is already inserted.
This concept of everything in one place is already being used by Instagram for some time. Since the app pretty much finished with Snapchat including the Stories as one of the news of 2016.
Listening to the customer
IGTV is the result of Instagram’s extensive research with its users on how they consume content, on a second screen and how they prefer it all.
As a smart company with great ambitions, the social network made the tool as far as users need. And that’s a great lesson: you have to put yourself in the shoes of your users, who really matters.
Think of the similarity, the two services have different proposals. Created before the mobile, YouTube is a more mature service. Despite the effort to adapt to modernity, it still brings a lot of the PC, with a more polluted interface of options and features.
IGTV values more for the Smarthphone experience. Always vertical videos and watch out for sound reproduction. The tool gives more prominence to digital influencers and web celebrities than channels with professional audiovisual content.
It is still not possible to say which of the two is the best. YouTube is still a benchmark for videos on the internet and leaves many competitors behind, such as Vimeo and Facebook.
Over time, we’ll see if IGTV will be able to beat the leader of the web videos, YouTube, and whether the platform will be able to keep on top with the new thing created by Instagram.
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